Project Description

Coccole

PACKAGING PROJECT FOR NIVEA

nivea coccole bottle sides
  • Year: 2010

  • Role: Graphic and Communication Designer

  • Skills: Graphic Design, Packaging Design, Illustration, Marketing, Branding,

  • Packaging

  • In Collaboration With: Igor Lukic and Kris Yoo

  • Project Site: Coccole

Concept

Coccole is a group concept project for the workshop for NIVEA within the context of the Master In Industrial Design of the Scuola Politecnica Di Design. The briefing was to design a new bottle for NIVEA VISSAGE that was more optimal and eco-friendly. We came up with the idea of a bottle that was more minimal and ergonomical, easy to hold, less slippery and with a more even shape that enabled the same amount of content but with a reduction of space.

nivea coccole ergonomics

Ergonomy study

nivea coccole bottle sides

White bottle front and side

nivea coccole mockups

Real life mockups

nivea coccole bottle 1

Front view white bottle

nivea coccole bottle 2

Side view white bottle

nivea coccole bottle 3

Front view semitransparent variation

nivea coccole bottle 4

Side view semitransparent variation

nivea coccole bottle 5

Front view small bottle variation

nivea coccole bottle 6

Side view small bottle variation